Francine Harsini of Mitsubishi

Ike is joined by Francine Harsini, Senior Director of Marketing at Mitsubishi. On this episode they talk about the DNA of the Lancer Evolution and Mirage, motor sports, mid-engines, impacts of small volume manufacturing, and buying ad space.

Episode Contents

  • DNA of the Mitsubishi Lancer Evolution
  • The Mitsubishi Mirage
  • Mitsubishi and motor sports
  • Impacts of small volume manufacturing
  • Ike pitches bad ideas
  • Questions from the listeners

Mobile users can listen by clicking here