NAIAS 2017: Interview with Peter Schreyer about the new Kia Stinger GT

Deep in the heart of a largely abandoned…err…up-and-coming part of Detroit there lies a secret. The Korean automaker Kia Motors, known for value, not performance vehicles, just dropped a Brembo-laden soju bomb on the Motor City. The Stinger GT. We were there live and got a chance to chat in-depth with Peter Schreyer, Kia Motors’ President and Chief Design Officer.

Don’t know Peter Schreyer? He’s started with Audi in the 80’s and most well known for the design Audi vehicles including the TT and A6. He joined Kia in 2006 and directly influenced their design language.

“In the past, the Kia cars were very neutral. When you saw one on the road, you didn’t really know if it was Korean or Japanese…I think it’s very important that you are able to recognize a Kia at first sight.”

If you missed the Stinger GT unveiling, you can catch the full version here.